Why Is McDonald's Struggling In The Philippines? Jollibee


  • Am Vor 19 Tage

    CNBCCNBC

    Dauer: 7:45

    McDonald's and Burger King have both been struggling in the Philippines because of local rival Jollibee, and now the Filipino fast-food chain is making a play for the American market.
    McDonald's is an American fast-food behemoth. With more than 37,000 restaurants in 120 countries, the chain dominates pretty much every market it chooses to enter. But in the Philippines, where McDonald's has been trying and failing for nearly 40 years to be No. 1, a local chain is giving McDonald's a run for its money: Jollibee.
    Jollibee Foods Corporation (JFC), which has a market capitalization of around $5 billion, owns 14 brands with 4,300 restaurants around the world. Its Jollibee brand has over 1,300 locations and is the largest fast-food chain in the Philippines, operating a domestic network of over 1,000 stores.
    The corporation has also embarked on a self-confessed "aggressive" international expansion strategy that has resulted in operations in the U.S., Vietnam, Hong Kong, Saudi Arabia, Qatar and Brunei.
    Watch this video to find out why this Filipino fast-food chain is challenging major international rivals at home - and abroad.
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    Jollibee Is Why McDonald's Struggles In The Philippines

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Tiosh
Tiosh

God I hate Jollybee food. It just tastes off.

Vor 43 Minuten
Aaron Wise
Aaron Wise

Jollibee is sounding rather good right now and I cannot wait for it to come to Australia

Vor 54 Minuten
DREW MURDAUGH
DREW MURDAUGH

all fast food Burgers no matter what fast food chain they come from are all absolute garbage we were raised as little kids to think that this is actually food. I live in the Philippines and when I have visitors some people suggest I take a shower I say screw that I take him to one of my favorite Filipino restaurants and show them all the really good Filipino food that's out there not some fast junk food. that is designed and targeted specifically at children mostly. yes they also have to spaghetti on their lasagna fried chicken with rice and of course the Yum Burger. but it's the same quality at just about any fast food restaurant McDonald's or Arby's or Wendy's or any other fast food burger joint it's all the lowest Quality Meat with a ton of fillers to make it profitable for them don't forget tons of salt and MSG to fool your taste buds into believing that this food actually taste good okay. It's simply packed with the chemicals that get you addicted to it. there is simply too much good Filipino food to be had I would never ever change Jollibee as my first choice would be like my fourth or fifth choice of some place to go to eat or to take a visiting friend. it's amazing what the human race can be tricked into thinking we are so gullible they could deep fry a piece of s*** in a crispy coating and sell it and people would say ooh yeah that's so good!

Vor 2 Stunden
Agustus D
Agustus D

I won't be surprised if chowking is No.1 in china

Vor 2 Stunden
BLAZINGSTR8DANK420
BLAZINGSTR8DANK420

Seen Jolliebee in Cerritos California tried it as a kid it's ok nothing special still open in Cerritos.

Vor 3 Stunden
Michael Musacchio
Michael Musacchio

Ketchup on spaghetti??

Vor 3 Stunden
Hanz Apique
Hanz Apique

i live in the phillpines in bohol i love there jollibee

Vor 4 Stunden
Mirza Ahmed
Mirza Ahmed

Had Jollibee in Hawaii. Didn't like it.

Vor 4 Stunden
Kayn The Shadow Reaper
Kayn The Shadow Reaper

phillipines love jollibee beacause of the kids

Vor 6 Stunden
Khris 1873
Khris 1873

McD has not been getting my money.

Vor 8 Stunden
Harman Kooner
Harman Kooner

Dont they have a jollibee in san jose ca

Vor 8 Stunden
Elliott Fontaine
Elliott Fontaine

jollibee is gross

Vor 9 Stunden
Roshan Shirke
Roshan Shirke

same goes for vada pav in India 😂😂

Vor 9 Stunden
Johnny K.
Johnny K.

Spaghetti sauce with hot dog chunks, no thanks.

Vor 11 Stunden
Jo Francis Erasmo
Jo Francis Erasmo

In short.. masarap yung jb. Mura na at malinis ang area

Vor 12 Stunden
kris Ill
kris Ill

I’m going to smash burgers now seen one near Detroit I’m on it 👍🏾

Vor 12 Stunden
wayne1965
wayne1965

Take over KFC too ?? Their customer service trumps them all. Do they old hired their own people?

Vor 13 Stunden
Sarmatian Knight
Sarmatian Knight

McDonalds #1

Vor 14 Stunden
Anna La Viajera
Anna La Viajera

We just did a jollibee vs mcdo vs kfc taste test with a blindfold and we did not expect what we chose

Vor 15 Stunden
TeknoGod
TeknoGod

I love both

Vor 16 Stunden
Keon Borders
Keon Borders

McDonald’s is nasty asf

Vor 16 Stunden
Joshua Cabrera
Joshua Cabrera

Who’s been to the Jollibee in London😁

Vor 17 Stunden
suoose
suoose

For Jollibee to appeal to Westerners they would have to change the taste of their burgers as they are too sweet and don't taste like a typical Western style burger. However the management wouldn't do that because it would compromise the brand. That's why they bought local American franchises to run that already have a local flavor. Jollibee brand would never work outside of areas that don't already have large Filipino populations unless they changed the menu, which they won't do. Also, those other restaurant chains they own they put a lot of Msg or other artificial seasoning that you can feel in your body if you don't normally eat those fast food chains type foods regularly. If you eat healthy, it's really obvious. Thus, they'd have to be change the recipes for those foods as well, which is unlikely. The best international fast food burger chain that tastes close and has similar value to the original from America is burger King, followed by Fat Burger, but there's only one branch in Makati that I know of and their burgers are expensive. (but worth it) Wendy's used to be good years ago in PI but they changed their menu around and their burgers seem smaller and lower quality than what I've had in the states and the past, they're a bit of a disappointment nowadays. McDonald's taste is the same pretty much in any country but I wish they had better choices in regards to bigger burgers and breakfast menu like Singapore has or neighboring countries. Also, I've noticed sometimes the staff is incompetent and you have to double check your order, I've learned that the hard way. Oh yeah, one thing that bugs me about Jollibee is that they are really stingy with the size of their products, usually smaller than average and they even weigh the French fries they give you so they really don't give you that many. You get more at McDonald's or burger King from personal experience. I don't go to fast food joints much but when I do these are my basic observations regarding the burger franchises in the Philippines vs. American counterparts. 🍔

Vor 17 Stunden
LEOMESSI2016
LEOMESSI2016

Putangina moooo mcdo

Vor 18 Stunden
TaureanKing
TaureanKing

What's the 10% of 22 billion?

Vor 18 Stunden
Danny D
Danny D

Please Jollibee please come to Charlotte North Carolina I am so tired of McDonald's all my life it's time for something new

Vor 19 Stunden
Albert1492
Albert1492

Looks like they have one in San Diego. I'll have to check it out. But, I'm not sure if McDonald's is the competition here. In and out burger seems to be the dominate burger place around here.

Vor 20 Stunden
DerpyNerdy
DerpyNerdy

I prefer mc do I'm fil

Vor 21 Stunde
『Sapphire Plays』
『Sapphire Plays』

*Im eating Jollibee right now.*

Vor 22 Stunden
carl serdoncillo
carl serdoncillo

And mang inasal should be first or atleast second

Vor 22 Stunden
carl serdoncillo
carl serdoncillo

Pa request po wag po kayu mag lagay ng pagkain kasi na gugu tom na a ko!!!😂😤😭

Vor 22 Stunden
Nonde M
Nonde M

I've tried jollibee chicken and I understand why it is so loved. It tastes great.

Vor 23 Stunden
Sonic Fan Girl Trixie Mae
Sonic Fan Girl Trixie Mae

It's mang inasal NOT JOLIBEE

Vor Tag
Muzik
Muzik

I have legitimately never heard of this company and had no idea they were in the US either 😂👌🏻 Fascinating, though, I bet it tastes so much better than McDonalds

Vor Tag
Alex Marenco
Alex Marenco

Who cares about Philadelphies. just move on Macdonalds. There are other important countries to conquer!!!

Vor Tag
chan you jin
chan you jin

Please wake up your idea. Want to take over US

Vor Tag
PJ OJ
PJ OJ

With So many little food vendors like in japan...its a tight market in the hospitality industry.

Vor Tag
DatAsienBoi
DatAsienBoi

Jollibee Is actually good

Vor Tag
Jude Valen
Jude Valen

MANG INASAL PORK SISIG

Vor Tag
Jude Valen
Jude Valen

What about andok's in u.s.?

Vor Tag
Jude Valen
Jude Valen

Jerjer king

Vor Tag
Tristan Playz
Tristan Playz

I am a Fillipino but I hate Jollibee I love KFC

Vor Tag
Sonny Anchor
Sonny Anchor

I finally tried Jollibee and in my opinion it's a bit overhyped, but then again most things are.

Vor Tag
Adrian Silverio
Adrian Silverio

Jollibee, I grew up eating jollibee, We (My family and fellow filipino friends) Grew up eating in jollibee. Their food is so tasty and yummy and its so cheap like it cost for 1$ or somethin' not like mcdonalds their meals cost 2$ or more. Jollibee is great and its more fun there, i velebrated my 4th Bday in jollibee and its the most happiest day of my life i celebrate my bday in jollibee until i was like 6 or 7 years old. Jollibee is so cheap that you can buy their spaghetti for 1$.

Vor Tag
Castulo Manzano
Castulo Manzano

LOL hot dog chunks that’s so redneck

Vor Tag
Dramatiz3d
Dramatiz3d

Heck no jollibee is not that great i got moldy chicken before. This is my own experience ever since then i never ate there

Vor Tag
Francen Clavido Gue
Francen Clavido Gue

I love jollibee very much

Vor Tag
Flor Cruz
Flor Cruz

Jollibee is the best. We have a few in L.A and by far is better than McDonald's.

Vor Tag
galanie
galanie

I really really want to eat there. Well except for the sweet spaghetti. That would be a nope.

Vor Tag
ralf benedick madrid
ralf benedick madrid

Of course I love it too it's the first thing I ever tasted

Vor Tag
Tristan Diesta
Tristan Diesta

Why does McDonald have to be first in Philippines why can’t jolibee just be itself

Vor Tag
midas nightmare
midas nightmare

Like comin I laughter every Time I see the name

Vor Tag
Solar _Coria
Solar _Coria

JOLLIBEE IS SO MUCH BETTER THO

Vor Tag
Mind YourOwn
Mind YourOwn

I want to try Jolliebee

Vor Tag
Ramen resangen
Ramen resangen

LoL

Vor Tag
Jeff McCloud
Jeff McCloud

We have Jollibee here in Hawaii. Their fried chicken is insanely good. And their French fries are almost exactly the same as McDonald's

Vor Tag
TheOdd1stout biggest fan
TheOdd1stout biggest fan

My friend is from Philippine and is a Filipino

Vor Tag
TheOdd1stout biggest fan
TheOdd1stout biggest fan

I'll ask her if she knows this place

Vor Tag
TheOdd1stout biggest fan
TheOdd1stout biggest fan

I wanna try Jollabee but I still really, really, really,really, really, reallly really really really love McDonald's

Vor Tag
The one and only jazz The autobot
The one and only jazz The autobot

So when is the fast food wars gonna start

Vor Tag
MOJAVE DESERT
MOJAVE DESERT

Because it is gross fake food!!!🤮🤮🤮🤮🤮🤮

Vor Tag
Marc Cumbe
Marc Cumbe

and yet Jollibee can't regularize their workers! they brand themselves to be Filipino and yet they abuse the same people that they represent... shame on you, you capitalistic bee

Vor Tag
Croaker
Croaker

US here. Jollibee Chicken is so much better than KFC. I highly recommend trying it.

Vor Tag
Pedro Adriano
Pedro Adriano

I tried to eat there I don't like it it sucks chicken is really greasy only been there once and I'll never be there again

Vor Tag
a sour raisin.
a sour raisin.

we all know when our moms say they are going to jolibee, we are the first ones to call out “GUSTO KO ANG 10 PIECE”

Vor Tag
Ly Caliegher
Ly Caliegher

I'm a fan of Jollibee since I was like 7?or 5? 😅 Nah🤷🏻‍♀️ right now McDonald's is better. 😅😅

Vor Tag
John Van Vliet
John Van Vliet

I LOVE THE ALOHA BURGER..... an excellent burger and beats Mc Donald's Big Mac....but I do like Burger King...

Vor Tag
atomicdawg100
atomicdawg100

Ah yes... “Lahap Sarhap” thats a catchy slogan... i can see this place cornering the market 🙄

Vor Tag
Allen X
Allen X

Yesssssss

Vor Tag
Christine Jo David
Christine Jo David

Jollibee is not taking over the U. S IT'S JUST JOLLIBEE IS DELICIOUS

Vor Tag
Wangelasianball Productions
Wangelasianball Productions

Me: jollibee is a ripoff of McDonald's.. Filipinos: ..............

Vor Tag
Eden production
Eden production

I freaking love Jolibee!!

Vor Tag
CTRL P
CTRL P

Muckdonalds. They are throwing subs already.

Vor Tag
Shiela Sagmit
Shiela Sagmit

mahal ko ang jollibee ang icetea nila ay matamis at ang chickenjoy is juicy at ang mga potato fries nila ay palagi crispy

Vor Tag
jacob Villanueva
jacob Villanueva

3 jolibees came to where I am (not in Philippines ) and when I visited it, the line went 2 STORES back and in the Philippines it's so crowded

Vor Tag
かわいらしさAshy
かわいらしさAshy

I’m a Filipino but I HATE jollibee

Vor Tag
Roy Valbuena
Roy Valbuena

So it made 10 percent of it global revenue without it having half the number of fast food chains McDonald's has that's really impressive.

Vor Tag
Gab Briel
Gab Briel

We take over

Vor Tag
Hannah Shuffles
Hannah Shuffles

I ❤️ Jollibee!

Vor Tag
a person you should know
a person you should know

I live in Brunie and Jollibee is de best my opinion McDonald's is second

Vor Tag
CroatiaN ArmXyTM
CroatiaN ArmXyTM

Wait isn't this Jollibee thing in a fnaf game

Vor Tag
Mr Kuma
Mr Kuma

Jollibee is not competition

Vor Tag
Mr Kuma
Mr Kuma

#bigmac

Vor Tag
Trump Patrick
Trump Patrick

I like mang inasal and Jollibee both

Vor Tag
H34RT BR4K3
H34RT BR4K3

Dont @ me, jollibee is the best fried chicken place in the entire planet

Vor Tag
John eric Taplan
John eric Taplan

the chiken joy is good comment if you agree like if you disagree )disagree is a hoe)

Vor Tag
John eric Taplan
John eric Taplan

that becouse its a servret catsup (that how spell i think) hint its delmonte

Vor Tag
thunder boy 409
thunder boy 409

We will rise yay jollibee

Vor Tag
Xx Princess
Xx Princess

How Much For Franchies? Jollibee

Vor Tag
Mico Dy
Mico Dy

wait for JERJER KING

Vor Tag
Shammy 12
Shammy 12

Wait till you find Keritoh and Angels Burger

Vor Tag
Shammy 12
Shammy 12

Wait till you find Keritoh and Angels Burger

Vor Tag
Poke fart
Poke fart

Im a Filipino and Mas mahal ko ang jolibee kesa sa mcdo

Vor 2 Tage
princess unicorn
princess unicorn

I love mang inasal a complete meal for a cheap price 😍

Vor 2 Tage
Ryu Shiska
Ryu Shiska

Would not survive in USA

Vor 2 Tage
Ryu Shiska
Ryu Shiska

Mc Donalds buy jolliebee

Vor 2 Tage
Nitro Goku
Nitro Goku

MacDanalds

Vor 2 Tage
James Ernest Adolfo
James Ernest Adolfo

I love mcdonalds soooo much

Vor 2 Tage
CARLO PH
CARLO PH

im a filipino but i loved mcdonalds 😅

Vor 2 Tage
Erfan Darwish
Erfan Darwish

*JOLLIBEE IS THE BEST FAST FOOD PLACE EVER!!!!!!!*

Vor 2 Tage
Guren Guren
Guren Guren

No. McDonalds is not struggling here.

Vor 2 Tage

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